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AI Readiness Report
0out of 100

instacart.com

At Risk12 fixable issuesTop 84% in EcommerceAvg: 64/100

AI search engines are likely ignoring significant parts of your site. We found 12 fixable issues blocking your visibility.

AI VisibilityStrong
95%4.06× / 4.27×
Answer ReadinessStrong
75%0.75 / 1.0
Score Breakdown
AI Bot Access
0/20
Content Structure
20/20
Structured Data
9/15
Meta & Technical
12/15
AI Readability
10/10
Image Alt Text
3/5
Sitemap
0/5
Content Freshness
0/10
What If You Improved?
$
Add more schema types
Unblock all AI bots
12

fixable issues blocking your AI visibility

Fix with BeonAI

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What AI Sees

How AI Reads Your Page

Your visitors see a polished interactive page. AI crawlers skip all of that — they see only raw extracted text.

Human Visitor Sees
  • Navigation & hero imagery
  • Animations & interactions
  • CTAs & styled elements
  • JavaScript-rendered content
AI Crawler Sees
  • Raw HTML text only
  • No scripts, styles, or nav
  • No header or footer
  • ~1155 extractable words
extracted-content.txt1155 words

Order groceries for delivery or pickup today Sign up to get $0 delivery fee* *Valid for first 3 orders.

Service fees and terms apply.

Stores to help you save Offers subject to terms and eligibility All stores in Dallas Scroll to navigate through the filters All EBT Fastest Offers Low prices Grocery Alcohol Pickup No markups Convenience Wholesale Retail Get the full Instacart experience Scan the QR code with your camera.

First delivery is free.

Main Grocery delivery you can count on Choose what you want Select items from your favorite grocery stores at Instacart.com or in the app.

See real-time updates Personal shoppers pick items with care.

Chat as they shop and manage your order.

Get your items same-day Pick a convenient time for you.

Enjoy Instacart’s 100% quality guarantee on every order.

The largest online grocery marketplace in North America 1 billion products available to shop across the catalog 1 billion products available to shop across the catalog 80,000 stores from local grocers to chain stores 80,000 stores from local grocers to chain stores 14,000 cities served across the U.

S. & Canada 14,000 cities served across the U.

S. & Canada Millions of orders delivered or picked up yearly Millions of orders delivered or picked up yearly Common questions How does Instacart delivery and curbside pickup work?

Instacart makes it easy to order from your favorite stores.

Shop for items from stores near you, with a selection of more than 500 retailers and trusted local grocers across North America.

Then, Instacart will connect you with a personal shopper in your area to shop and deliver your order.

Contactless delivery is available with our “Leave at my door” option.

You can track your order’s progress and communicate with your shopper every step of the way using the Instacart app or website.

Instacart also offers curbside pickup at select retail locations.

Simply place your order and choose a pickup time, and a shopper will prepare your order at the store.

When you get to the store, use the Instacart app to notify us.

Depending on the store, a shopper or store employee will bring the groceries to your car, or you can pick them up at the designated area.

How much does Instacart cost?

You don’t need a membership to order with Instacart.

In fact, you can even order from warehouse clubs, like Costco, Sam’s Club, and BJ’s Wholesale Club, without a retailer club membership.

To get started, create an account, select the store you want to shop, and place your order.

New customers may be eligible for $0 delivery fee* promotions. (*Service fees apply)Delivery: Fees start at $3.99 for same-day orders over $35.

Fees vary for one-hour deliveries, club store deliveries, and deliveries under $35.

Pickup: There may be a “pickup fee” (equivalent to a delivery fee for pickup orders) on your pick up order.

Service fees: Service fees vary and are subject to change based on factors like location and the number and types of items in your cart.

Orders containing alcohol have a separate service fee.

With an optional Instacart+ membership, you can get $0 delivery fee* on every order over $35. *Service fees apply.

Will I pay the same price on Instacart as I would in store?

Retail partners set the prices of items on the Instacart marketplace.

While many retailers offer everyday store prices on Instacart, some retailers may set prices on the Instacart platform that are different from in-store prices.

You can view pricing policies for each retailer on the Instacart app and website.

What happens if something is out of stock and I need to give specific instructions?

Instacart makes it easy to communicate with your shopper.

When an item you want is out-of-stock at the store, your shopper will follow your replacement preferences.

You can set item and delivery instructions in advance, as well as chat directly with your shopper while they shop and deliver your items.

You can tell the shopper to:You can update or cancel your order as long as your shopper hasn’t started shopping.

If you need to make changes after shopping has started, you can use the app or website to approve replacements or chat with your shopper.

Find Best Match: By default, your shopper will use their best judgement to pick a replacement for your item.

Pick Specific Replacement: You can pick a specific alternative for the shopper to purchase if your first choice is out-of-stock.

Don’t Replace: For items you’d rather not replace, choose “Don’t replace” to get a refund if the item is out of stock.

What happens if there's an issue with my order?

If something isn’t right, you’ve got options.

In the Instacart app or website, you can report:If an order never came, or you get someone else’s order, you can reach out to Instacart Customer Experience.

Missing items Incorrect items Damaged items Poor replacements Early/late orders Can I get contactless delivery with Instacart?

The health and safety of our community is our number one priority.

We are excited to offer contactless delivery through ou

Scripts, styles, navigation, header & footer stripped before extraction.

Content Quality

Content Structure

20/20

AI engines prefer clear heading hierarchies and substantial content.

H1 Tags
1
Target: >= 1
H2 Tags
26
Target: >= 3
Word Count
1155
Target: >= 800
Hierarchy
Correct
Target: H1 before H2

AI Readability

10/10

How easily AI can parse and extract clean answers from your content.

Content Ratio
82%
Target: >40%
Page Size
821 KB
Target: <1MB
Words (no JS)
1155
Extractable words

Filler Phrases & Links

AI engines are trained to ignore generic marketing language.

CleanNone detected — your content reads naturally.
Internal Links
140
Pages linked within your site
External Links
11
Outbound citations
Filler Phrases
0
Detected in body text
Crawlability

AI Bot Access

0/20

Blocked bots can't index or cite your content.

GPTBot· ChatGPT
Blocked
Fix: Update your robots.txt to allow this crawler: User-agent: GPTBot / Allow: /
ClaudeBot· Claude
Blocked
Fix: Update your robots.txt to allow this crawler: User-agent: ClaudeBot / Allow: /
PerplexityBot· Perplexity
Blocked
Fix: Update your robots.txt to allow this crawler: User-agent: PerplexityBot / Allow: /
Google-Extended· Gemini
Blocked
Fix: Update your robots.txt to allow this crawler: User-agent: Google-Extended / Allow: /
CCBot· Common Crawl
Blocked
Fix: Update your robots.txt to allow this crawler: User-agent: CCBot / Allow: /

Schema & Structured Data

9/15

JSON-LD schema markup helps AI engines understand who you are.

OrganizationMissing
Fix: Add Organization JSON-LD markup in your page's <head> section.
WebSiteFound
ArticleMissing
Fix: Add Article JSON-LD markup in your page's <head> section.
FAQPageFound
BreadcrumbListMissing
Fix: Add BreadcrumbList JSON-LD markup in your page's <head> section.
Sitemap
Missing
No sitemap.xml detected
0/5 pts
Fix: Create a sitemap.xml at your domain root and submit it to search engines.
Image Alt Text
67%
10 of 15 images have alt text
3/5 pts
Fix: Add descriptive alt attributes to all images for AI accessibility.
Technical SEO

Meta & Technical

12/15

Core technical signals that affect how AI engines index and trust your site.

Title
65 chars (30-70)Pass
Meta Description
303 chars (50-160)Fail
Fix: Add a meta description of 50-160 characters summarizing the page.
Open Graph Tags
PresentPass
Canonical URL
PresentPass
HTTPS
SecurePass

Content Freshness

0/10

AI engines prefer recently updated content.

Schema dateModified
Not foundStale
Fix: Update your page content and set a recent last-modified HTTP header.
Copyright year
Not foundStale
Fix: Update your page content and set a recent last-modified HTTP header.
Last-Modified header
Not foundStale
Fix: Update your page content and set a recent last-modified HTTP header.
AI Intelligence

AI Content Analysis

Questions AI engines can answer from your content, and content opportunities.

Questions Answered
How does Instacart delivery and curbside pickup work?
How much does Instacart cost?
Will I pay the same price on Instacart as I would in store?
What happens if something is out of stock?
Can I get contactless delivery with Instacart?
Content Opportunities
What are the benefits of using grocery delivery services?
How do I track my order with Instacart?
What types of products can I order through Instacart?
Are there any membership benefits for frequent users?
How does Instacart ensure the quality of delivered items?
5 answered / 5 opportunities
Simulated AI Citation

What an AI engine would extract and cite from this page.

Instacart connects you with a personal shopper to deliver your groceries.
Top Prompts for Your Brand

Questions real users are typing into AI assistants about your type of product or service.

1
How can I get groceries delivered to my home?
2
What are the fees for grocery delivery services?
3
Can I pick up my groceries instead of having them delivered?
4
What should I do if an item I ordered is out of stock?
5
Is there a way to get free delivery for my first order?
AI Revenue Potential
AI Visibility
95%Strong
How likely AI engines are to find, understand, and cite your content.
Heading Structure
100%
Clean H1→H2→H3 nesting helps AI parse your page
Structured Data
57%
Schema markup tells AI what your content IS
Content Authority
100%
Depth, external links, and content quality signals
Answer Readiness
75%Strong
Can AI engines easily extract and quote answers from your page?
FAQ schema markup
3+ subheadings (H2)
Open Graph tags
Meta description
Competitive Landscape

Who AI Recommends Instead

When someone asks ChatGPT for your category, these brands appear.

#1 Competitor ACited
#2 Competitor BCited
#3 Competitor CCited
#4 Competitor DCited
#5 Competitor ECited

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