AI Readiness Report

0out of 100

hotjar.com

Needs Work9 fixable issues

Your site needs optimization for AI search engines. We found 9 fixable issues.

Revenue IndexModerate

51%2.17 / 4.27

AI VisibilityStrong

77%3.29× / 4.27×

Answer ReadinessStrong

75%0.75 / 1.0

What AI Sees

How AI Reads Your Page

Your visitors see a polished interactive page. AI crawlers skip all of that — they see only raw extracted text.

Human Visitor Sees

Navigation & hero imagery
Animations & interactions
CTAs & styled elements
JavaScript-rendered content

AI Crawler Sees

Raw HTML text only
No scripts, styles, or nav
No header or footer
~570 extractable words

extracted-content.txt570 words

Hotjar is now part of Contentsquare.

The same easy-to-use tools you know, plus even more ways to understand and improve your website or app. .

Learn more Close banner Hotjar has evolved into something more powerful Together, we’ve built a powerful, easy-to-use platform designed to help you to go from insight to impact, fast.

Everything you know and love about Hotjar, plus so much more.

What does this mean for you?

Book a demo Get started free No credit card required Hotjar has evolved into something more powerful Together, we’ve built a powerful, easy-to-use platform designed to help you to go from insight to impact, fast.

All connected.

Why settle for one tool, when you can have it all?

Give your team the tools they need to deliver experiences that convert, every time.

Heatmaps Find new ways to improve any page See where users move, click, and scroll.

Identify what’s working—and what’s not—on every page.

Combine heatmaps with feedback to answer tough questions about visitor behavior.

Session Replay See what your users see Watch real user journeys to quickly spot bugs, confusion, and drop-offs.

Get a one-click summary that highlights key moments so you can quickly spot issues.

Connect replays with heatmaps and survey responses to get the full picture of what people experience.

Funnels Visualize user drop-offs across key journeys See where users drop off, why, and what to do next.

Compare funnels across devices or segments, or just ask Sense to pinpoint blockers for you Surveys Collect and analyze user feedback Create surveys in seconds and get responses in minutes with 40+ templates and the AI survey generator.

Quickly understand results with AI summary reports and sentiment analysis, and invite respondents to follow-up interviews with a click.

User tests Get unfiltered feedback on sites and prototypes See how people interact with your website, product, or early designs—in their own time, no moderator required.

Everything you love about Hotjar.

Now with more power.

Hotjar has joined forces with Contentsquare, alongside Heap, to build a more powerful experience intelligence platform.

Soon, you’ll have more ways to understand your users, and improve every step of their journey.

Hotjar’s core capabilities aren’t going anywhere.

Heatmaps, Recordings (known as Session Replay in Contentsquare), surveys, and feedback tools are still here—easy to use and fast to set up.

Product Analytics from Heap is on the way and will roll out over time.

Stay tuned!

The Hotjar you know and love, now even more powerful.

Hotjar is now officially part of Contentsquare—alongside Heap.

Together, we’re bringing you deeper insights, smarter decision-making, and faster ways to improve your user experience.

Get started free No credit card required Integrations Connect to Google Analytics, HubSpot, Optimizely, and more.

Build experiences people love, seek and deserve.

It only takes a few minutes to get started.

Understand your users, start free, today.

Scripts, styles, navigation, header & footer stripped before extraction.

Content Quality

Content Structure

15/20

AI engines prefer clear heading hierarchies and substantial content.

H1 Tags

Target: >= 1

H2 Tags

Target: >= 3

Word Count

570

Target: >= 800

Fix: Add more substantive text content — aim for 800+ words.

Hierarchy

Correct

Target: H1 before H2

AI Readability

10/10

How easily AI can parse and extract clean answers from your content.

Content Ratio

58%

Target: >40%

Page Size

310 KB

Target: <1MB

Words (no JS)

570

Extractable words

Filler Phrases & Links

AI engines are trained to ignore generic marketing language.

CleanNone detected — your content reads naturally.

Internal Links

Pages linked within your site

External Links

Outbound citations

Filler Phrases

Detected in body text

Crawlability

AI Bot Access

20/20

Blocked bots can't index or cite your content.

GPTBot· ChatGPT

Allowed

ClaudeBot· Claude

Allowed

PerplexityBot· Perplexity

Allowed

Google-Extended· Gemini

Allowed

CCBot· Common Crawl

Allowed

Schema & Structured Data

0/15

JSON-LD schema markup helps AI engines understand who you are.

OrganizationMissing

Fix: Add Organization JSON-LD markup in your page's <head> section.

WebSiteMissing

Fix: Add WebSite JSON-LD markup in your page's <head> section.

ArticleMissing

Fix: Add Article JSON-LD markup in your page's <head> section.

FAQPageMissing

Fix: Add FAQPage JSON-LD markup in your page's <head> section.

BreadcrumbListMissing

Fix: Add BreadcrumbList JSON-LD markup in your page's <head> section.

Sitemap

Found

sitemap.xml found

5/5 pts

Image Alt Text

18%

7 of 39 images have alt text

1/5 pts

Fix: Add descriptive alt attributes to all images for AI accessibility.

Technical SEO

Meta & Technical

15/15

Core technical signals that affect how AI engines index and trust your site.

Title

51 chars (30-70)Pass

Meta Description

159 chars (50-160)Pass

Open Graph Tags

PresentPass

Canonical URL

PresentPass

HTTPS

SecurePass

Content Freshness

0/10

AI engines prefer recently updated content.

Schema dateModified

Not foundStale

Fix: Update your page content and set a recent last-modified HTTP header.

2014Stale

Fix: Update your page content and set a recent last-modified HTTP header.

Last-Modified header

Not foundStale

Fix: Update your page content and set a recent last-modified HTTP header.

AI Intelligence

AI Content Analysis

Questions AI engines can answer from your content, and content opportunities.

Questions Answered

What tools does Hotjar provide for understanding user behavior?

How can I improve my website's user experience?

What is the benefit of using heatmaps?

How does session replay work?

What integrations are available with Hotjar?

Content Opportunities

What are the key features of behavior analytics tools?

How can I use surveys to gather user feedback effectively?

What are the best practices for analyzing user drop-offs?

How does Hotjar compare to other analytics tools?

What are the privacy considerations when using analytics tools?

5 answered / 5 opportunities

Simulated AI Citation

What an AI engine would extract and cite from this page.

“Hotjar is now part of Contentsquare, offering powerful tools to understand and improve your website or app.”

Top Prompts for Your Brand

Questions real users are typing into AI assistants about your type of product or service.

What are the best tools for website heatmaps?

How can I track user behavior on my site?

What features should I look for in behavior analytics software?

How do I analyze user feedback effectively?

What are the benefits of using session replay for websites?

AI Revenue Potential

AI Visibility

77%Strong

How likely AI engines are to find, understand, and cite your content.

Heading Structure

100%

Clean H1→H2→H3 nesting helps AI parse your page

Structured Data

Schema markup tells AI what your content IS

Content Authority

50%

Depth, external links, and content quality signals

Answer Readiness

75%Strong

Can AI engines easily extract and quote answers from your page?

FAQ schema markup

3+ subheadings (H2)

Open Graph tags

Meta description

Competitive Landscape

Who AI Recommends Instead

When someone asks ChatGPT for your category, these brands appear.

#1 Competitor ACited

#2 Competitor BCited

#3 Competitor CCited

#4 Competitor DCited

#5 Competitor ECited