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AI Readiness Report
0out of 100

drunkelephant.com

At Risk11 fixable issuesTop 81% in EcommerceAvg: 64/100

AI search engines are likely ignoring significant parts of your site. We found 11 fixable issues blocking your visibility.

Revenue IndexNeeds Work
29%1.22 / 4.27
AI VisibilityModerate
51%2.17× / 4.27×
Answer ReadinessNeeds Work
0%0 / 1.0
Score Breakdown
AI Bot Access
20/20
Content Structure
10/20
Structured Data
9/15
Meta & Technical
9/15
AI Readability
5/10
Image Alt Text
3/5
Sitemap
0/5
Content Freshness
0/10
What If You Improved?
$
Fix heading hierarchy
Add more schema types
Strengthen content & links
11

fixable issues blocking your AI visibility

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What AI Sees

How AI Reads Your Page

Your visitors see a polished interactive page. AI crawlers skip all of that — they see only raw extracted text.

Human Visitor Sees
  • Navigation & hero imagery
  • Animations & interactions
  • CTAs & styled elements
  • JavaScript-rendered content
AI Crawler Sees
  • Raw HTML text only
  • No scripts, styles, or nav
  • No header or footer
  • ~968 extractable words
extracted-content.txt968 words

Skip to main content Drunk Elephant Home Sign In/Register Quantity of items in cart is , 0 search You can use the tab key (or swipe left or right on your mobile device) to access the suggestions given as you type or submit this form to search for the keyword you have entered. search Back to main navigation Scroll to bottom Drunk Elephant | Skincare, Haircare, Bodycare & more..

Please brighten responsibly Please brighten responsibly Please brighten responsibly Please brighten responsibly Please brighten responsibly Please brighten responsibly Your daily dose of vitamin C to reveal visibly brighter, firmer skin and diminish the visible signs of aging.

SHOP SHOP Glowing skin on the fly Glowing skin on the fly Glowing skin on the fly Glowing skin on the fly Glowing skin on the fly Glowing skin on the fly 3 new grab-and-go kits for healthy, glowing skin.

Shop Now Shop Now No junk in this Trunk No junk in this Trunk No junk in this Trunk No junk in this Trunk No junk in this Trunk No junk in this Trunk Preloaded with 10 full-size products!

Grab and go!

Exclusively on . drunkelephant.com SHOP NOW SHOP NOW skin body hair Moisturizer Protini™ Polypeptide Firming Refillable Moisturizer $24.00 $99.00 - to Compare Protini™ Polypeptide Firming Refillable Moisturizer 999DE00000103 New Holiday Trunk 9.0 ($590 value) $425.00 was now $255.00 4.5 8369 Ratings Compare Trunk 9.0 ($590 value) 194249411519 Serum C-Firma Fresh Vitamin-C Day Serum now $79.00 Compare C-Firma Fresh Vitamin-C Day Serum 812343034358 Serum B-Hydra™ Intensive Hydration Serum with Hyaluronic Acid now $54.00 Compare B-Hydra™ Intensive Hydration Serum with Hyaluronic Acid 856556004180 Serum T.

Framboos™ Glycolic Resurfacing Night Serum $90.00 $134.00 - to Compare T.

Glycolic Body Lotion now $30.00 Compare T.

Glycolic Body Lotion 812343034242 Deodorant Sweet Pitti™ Deodorant Cream now $18.00 Compare Sweet Pitti™ Deodorant Cream 812343031357 Lotion Sili™ Body Lotion now $26.00 Compare Sili™ Body Lotion 812343031340 Hand Cream Therabu™ Buttered Reparative Hand Cream now $24.00 Compare Therabu™ Buttered Reparative Hand Cream 194249405235 Lotion Sili™ Whipped Body Lotion now $32.00 Compare Sili™ Whipped Body Lotion 812343036505 Cleanser Kamili™ Cream Body Cleanser now $24.00 Compare Kamili™ Cream Body Cleanser 812343031333 Shop All Body Care Conditioner Cocomino™ Marula Cream Conditioner now $27.00 Compare Cocomino™ Marula Cream Conditioner 812343031302 Shampoo Cocomino™ Glossing Shampoo now $27.00 Compare Cocomino™ Glossing Shampoo 812343031296 Shampoo Silkamino™ Mega-Moisturizing Shampoo now $27.00 Compare Silkamino™ Mega-Moisturizing Shampoo 812343035188 Treatments Silkamino Mega-Moisturizing Conditioner now $30.00 Compare Silkamino Mega-Moisturizing Conditioner 812343032828 Leave-In + Styling Wild Marula™ Tangle Spray now $27.00 Compare Wild Marula™ Tangle Spray 812343031319 Leave-In + Styling Silkamino™ Conditioning Leave-In Milk now $32.00 Compare Silkamino™ Conditioning Leave-In Milk 812343037366 Shop All Hair Care The Drunk Difference Drunk Elephant believes performance and personality can live in the same jar.

We believe in skin-first formulas that are developed with effective levels of active ingredients that can be easily absorbed and put to use. learn more Meet the MVPs The standout formulas that made Drunk Elephant a cult favorite—simple, effective, uncompromising.

SHOP ALL SKIN CARE Close Newsletter Signup * First Name * Last Name * Email Address Mobile number Sign Up for Drunk Elephant Emails I agree that Drunk Elephant may collect my personal information – including contact information, payment, demographic or behavioral characteristics, technical computer, website usage and social network information or other categories permitted by our – for the purposes of order fulfillment, marketing communications, account maintenance, website personalization & improvement, or other purposes permitted by our Privacy Policy.

By visiting drunkelephant.com and by submitting my information, I agree with the – including our policy on Financial Incentives – and the website’s .

Privacy Policy Privacy Policy Terms & Conditions Sign Up for Drunk Elephant Text By submitting this form, I consent to receive recurring automated promotional and personalized marketing text messages (e.g. cart reminders) from Drunk Elephant at the cell number used when signing up.

Consent not required to purchase.

Reply STOP to cancel or reply HELP for information.

Msg frequency varies.

Msg & data rates may apply.

I agree that the collection and processing of my personal data will be in compliance with the Drunk Elephant – including our policy on Financial Incentives – and I agree to Drunk Elephant .

Privacy Policy SMS Terms and Con

Scripts, styles, navigation, header & footer stripped before extraction.

Content Quality

Content Structure

10/20

AI engines prefer clear heading hierarchies and substantial content.

H1 Tags
1
Target: >= 1
H2 Tags
0
Target: >= 3
Fix: Add H2 subheadings to organize content into clear, scannable sections.
Word Count
968
Target: >= 800
Hierarchy
Incorrect
Target: H1 before H2
Fix: Ensure your H1 tag appears before any H2 tags in the HTML.

AI Readability

5/10

How easily AI can parse and extract clean answers from your content.

Content Ratio
23%
Target: >40%
Fix: Reduce inline CSS/JS or add more text to improve text-to-HTML ratio.
Page Size
339 KB
Target: <1MB
Words (no JS)
968
Extractable words

Filler Phrases & Links

AI engines are trained to ignore generic marketing language.

CleanNone detected — your content reads naturally.
Internal Links
131
Pages linked within your site
External Links
8
Outbound citations
Filler Phrases
0
Detected in body text
Crawlability

AI Bot Access

20/20

Blocked bots can't index or cite your content.

GPTBot· ChatGPT
Allowed
ClaudeBot· Claude
Allowed
PerplexityBot· Perplexity
Allowed
Google-Extended· Gemini
Allowed
CCBot· Common Crawl
Allowed

Schema & Structured Data

9/15

JSON-LD schema markup helps AI engines understand who you are.

OrganizationFound
WebSiteFound
ArticleMissing
Fix: Add Article JSON-LD markup in your page's <head> section.
FAQPageMissing
Fix: Add FAQPage JSON-LD markup in your page's <head> section.
BreadcrumbListMissing
Fix: Add BreadcrumbList JSON-LD markup in your page's <head> section.
Sitemap
Missing
No sitemap.xml detected
0/5 pts
Fix: Create a sitemap.xml at your domain root and submit it to search engines.
Image Alt Text
64%
66 of 103 images have alt text
3/5 pts
Fix: Add descriptive alt attributes to all images for AI accessibility.
Technical SEO

Meta & Technical

9/15

Core technical signals that affect how AI engines index and trust your site.

Title
39 chars (30-70)Pass
Meta Description
311 chars (50-160)Fail
Fix: Add a meta description of 50-160 characters summarizing the page.
Open Graph Tags
MissingFail
Fix: Add og:title, og:description, and og:image meta tags.
Canonical URL
PresentPass
HTTPS
SecurePass

Content Freshness

0/10

AI engines prefer recently updated content.

Schema dateModified
Not foundStale
Fix: Update your page content and set a recent last-modified HTTP header.
Copyright year
Not foundStale
Fix: Update your page content and set a recent last-modified HTTP header.
Last-Modified header
Not foundStale
Fix: Update your page content and set a recent last-modified HTTP header.
AI Intelligence

AI Content Analysis

Questions AI engines can answer from your content, and content opportunities.

Questions Answered
What are the Suspicious 6 ingredients?
How can I reset my skin's health?
What types of products does Drunk Elephant offer?
What is the #drunkbreak?
How do I find my hydrating serum?
Content Opportunities
What are the benefits of using biocompatible skincare?
How do I choose the right moisturizer for my skin type?
What are the best practices for applying serums?
How can I incorporate vitamin C into my skincare routine?
What should I look for in a body lotion?
5 answered / 5 opportunities
Simulated AI Citation

What an AI engine would extract and cite from this page.

“Drunk Elephant is committed to using only ingredients that benefit skin's health.”
Top Prompts for Your Brand

Questions real users are typing into AI assistants about your type of product or service.

1
What ingredients should I avoid in skincare products?
2
How do I achieve glowing skin quickly?
3
What are the best serums for hydration?
4
Can I reset my skin's health by changing products?
5
What are the most effective moisturizers for dry skin?
AI Revenue Potential
AI Visibility
51%Moderate
How likely AI engines are to find, understand, and cite your content.
Heading Structure
57%
Clean H1→H2→H3 nesting helps AI parse your page
Structured Data
57%
Schema markup tells AI what your content IS
Content Authority
75%
Depth, external links, and content quality signals
Answer Readiness
0%Needs Work
Can AI engines easily extract and quote answers from your page?
FAQ schema markup
3+ subheadings (H2)
Open Graph tags
Meta description
Competitive Landscape

Who AI Recommends Instead

When someone asks ChatGPT for your category, these brands appear.

#1 Competitor ACited
#2 Competitor BCited
#3 Competitor CCited
#4 Competitor DCited
#5 Competitor ECited

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