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AI Readiness Report
0out of 100

calm.com

Needs Work11 fixable issues

Your site needs optimization for AI search engines. We found 11 fixable issues.

Revenue IndexNeeds Work
27%1.17 / 4.27
AI VisibilityModerate
44%1.88× / 4.27×
Answer ReadinessStrong
75%0.75 / 1.0
Score Breakdown
AI Bot Access
20/20
Content Structure
10/20
Structured Data
0/15
Meta & Technical
12/15
AI Readability
10/10
Image Alt Text
0/5
Sitemap
5/5
Content Freshness
5/10
What If You Improved?
$
Fix heading hierarchy
Add more schema types
Strengthen content & links
11

fixable issues blocking your AI visibility

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What AI Sees

How AI Reads Your Page

Your visitors see a polished interactive page. AI crawlers skip all of that — they see only raw extracted text.

Human Visitor Sees
  • Navigation & hero imagery
  • Animations & interactions
  • CTAs & styled elements
  • JavaScript-rendered content
AI Crawler Sees
  • Raw HTML text only
  • No scripts, styles, or nav
  • No header or footer
  • ~2286 extractable words
extracted-content.txt2286 words

Skip to main content We're here to help you feel better.

Stress less.

Get in-the-moment relief for stress and anxiety so you can get back to living.

Learn More Sleep more.

Fall asleep (and stay asleep) naturally and peacefully.

Learn More Live mindfully.

Navigate life's ups and downs with resilience, confidence and guided support.

Learn More Over 2 million 5-star reviews.

When I cannot fall asleep, I turn on this app and am out within 5 minutes.

Brandy from Houston I have a very busy brain and can find it hard to unwind.

Now a daily practice is actually so wonderful and healing for me.

John from Chicago Calm has changed my life in immeasurable ways.

I am more resilient and feel so much more connected to myself.

Allison from San Jose Whenever I need to unwind from a stressful work day I meditate with Calm's soundscapes and it automatically sends me to my happy place.

Jasmine from Bend My family loves Calm!

Out of the three meditation apps I have on my phone, Calm is the one I actually use.

Kristie from Irvine Calm cuts through my stress, anxiety, irregular sleep schedule and brings me to deep sleep.

I usually fall asleep within 5 minutes.

Mathieu from New Orleans I have tried other meditation and gratitude apps, but this one has everything and the best teachers.

Jen from Scarsdale My wife and I have listened to Calm for well over 2 years.

Cannot express how easy it is to fall asleep listening to this app.

Aaron from Louisville Medication isn't for me, so I decided to give Calm a try.

Now I begin and end every day with guided meditations.

Tracy from Newark Loading spinner Two circles spinning around Frequently Asked Questions GENERAL What is Calm?

Calm is the #1 mental health app designed to help you manage stress, sleep better, and live a happier, healthier life.

Our research-based tools help you build life-changing habits to support your mental health.

If you're having trouble falling asleep, our 500+ ®, soundscapes, and guided can lull you to sleep.

If you're spiraling in negative thoughts and need immediate relief, our 60-second Breathe Bubble grounds you in the moment and helps your body return to a state of relaxation.

If you're overwhelmed at work and need a breather, our can guide you through exercises to help calm your mind.

We're here for you whenever or wherever you need us with more content and tools being added monthly.

Sleep Stories sleep meditations stress and burnout specialists What's included in a Calm subscription?

A Calm subscription unlocks our full library of , , , and other features.

The subscription includes: meditations Sleep Stories music Multiple original from a range of teachers to give your day a dose of wisdom, gratitude and encouragement daily offerings Hours of covering sleep, anxiety, stress, gratitude, and much more guided meditations Our entire library of more than 500+ , with new stories added every week Sleep Stories Exclusive tracks for focus, relaxation, and sleep music Where should I get started once I download the app?

If you have come to Calm to learn relaxation techniques and improve aspects of your mental health, we recommend beginning with the , our introductory program that offers the basics of meditation, and then move on to the .

With that foundation, you can explore our library of sessions and programs, which address themes such as , , , and .

Additionally, for moments of acute stress or anxiety, we offer in-the-moment calming exercises via our , , and breathing exercise features. 7 Days of Calm 21 Days of Calm anxiety sleep focus gratitude Panic SOS Body Scan If you have come to Calm to improve your sleep, we have a collection of over 500 to help you drift off to restful sleep, ranging from to , , scientific articles, and more.

We update our Sleep Stories selection with new options to listen to every week.

We also have a collection of soothing Sleep Music.

Sleep Stories classic literature nature essays children's tales What devices support the Calm app?

Calm is available on iOS, Android, Web, in addition to Apple TV, Apple Watch, Google WearOS, and Samsung Health.

How do I cancel?

You can cancel your Calm subscription's auto-renewal or free trial at any time.

To cancel your Calm subscription: Tap 'Profile' on your app's Home screen.

Tap the 'Settings' gear icon in the top left corner of your screen.

Tap 'Manage Subscription' and follow the instructions here to cancel your subscription.

For subscriptions purchased through Apple and Google Play, tap the word 'here' on your Manage Subscription page to be redirected to your device's subscription settings.

MEDITATION & MINDFULNESS What is meditation?

Meditation is the practice of allowing thoughts to come and go, as you learn to recognize and release them without judgment.

Studies show that a long-term meditation practice can actually help shift your nervous system out of fight or flight and into the relaxed parasympathetic mode producing a wide array of benefits* including: Decreased anxiety and depression symptom

Scripts, styles, navigation, header & footer stripped before extraction.

Content Quality

Content Structure

10/20

AI engines prefer clear heading hierarchies and substantial content.

H1 Tags
0
Target: >= 1
Fix: Add a single, descriptive H1 tag as the main page heading.
H2 Tags
7
Target: >= 3
Word Count
2286
Target: >= 800
Hierarchy
Incorrect
Target: H1 before H2
Fix: Ensure your H1 tag appears before any H2 tags in the HTML.

AI Readability

10/10

How easily AI can parse and extract clean answers from your content.

Content Ratio
78%
Target: >40%
Page Size
530 KB
Target: <1MB
Words (no JS)
2286
Extractable words

Filler Phrases & Links

AI engines are trained to ignore generic marketing language.

1 phrase found that AI engines commonly disregard.

Moreover
Internal Links
67
Pages linked within your site
External Links
0
Outbound citations
Filler Phrases
1
Detected in body text
Crawlability

AI Bot Access

20/20

Blocked bots can't index or cite your content.

GPTBot· ChatGPT
Allowed
ClaudeBot· Claude
Allowed
PerplexityBot· Perplexity
Allowed
Google-Extended· Gemini
Allowed
CCBot· Common Crawl
Allowed

Schema & Structured Data

0/15

JSON-LD schema markup helps AI engines understand who you are.

OrganizationMissing
Fix: Add Organization JSON-LD markup in your page's <head> section.
WebSiteMissing
Fix: Add WebSite JSON-LD markup in your page's <head> section.
ArticleMissing
Fix: Add Article JSON-LD markup in your page's <head> section.
FAQPageMissing
Fix: Add FAQPage JSON-LD markup in your page's <head> section.
BreadcrumbListMissing
Fix: Add BreadcrumbList JSON-LD markup in your page's <head> section.
Sitemap
Found
sitemap.xml found
5/5 pts
Image Alt Text
0%
0 of 1 images have alt text
0/5 pts
Fix: Add descriptive alt attributes to all images for AI accessibility.
Technical SEO

Meta & Technical

12/15

Core technical signals that affect how AI engines index and trust your site.

Title
57 chars (30-70)Pass
Meta Description
121 chars (50-160)Pass
Open Graph Tags
PresentPass
Canonical URL
MissingFail
Fix: Add a <link rel='canonical'> tag pointing to the preferred URL.
HTTPS
SecurePass

Content Freshness

5/10

AI engines prefer recently updated content.

Schema dateModified
Not foundStale
Fix: Update your page content and set a recent last-modified HTTP header.
Copyright year
2026Fresh
Last-Modified header
Not foundStale
Fix: Update your page content and set a recent last-modified HTTP header.
AI Intelligence

AI Content Analysis

Questions AI engines can answer from your content, and content opportunities.

Questions Answered
What is Calm?
What is included in a Calm subscription?
How can I manage my stress and anxiety?
How can I sleep better naturally?
What devices support the Calm app?
Content Opportunities
What are the benefits of meditation?
How does mindfulness improve mental health?
What are the best practices for better sleep?
How can I use soundscapes for relaxation?
What should I do if I can't sleep?
5 answered / 5 opportunities
Simulated AI Citation

What an AI engine would extract and cite from this page.

Calm is the #1 mental health app designed to help you manage stress, sleep better, and live a happier, healthier life.
Top Prompts for Your Brand

Questions real users are typing into AI assistants about your type of product or service.

1
What features should I look for in a meditation app?
2
How can I reduce anxiety quickly?
3
What are effective sleep techniques?
4
Can meditation help with stress management?
5
What types of soundscapes are best for relaxation?
AI Revenue Potential
AI Visibility
44%Moderate
How likely AI engines are to find, understand, and cite your content.
Heading Structure
57%
Clean H1→H2→H3 nesting helps AI parse your page
Structured Data
0%
Schema markup tells AI what your content IS
Content Authority
50%
Depth, external links, and content quality signals
Answer Readiness
75%Strong
Can AI engines easily extract and quote answers from your page?
FAQ schema markup
3+ subheadings (H2)
Open Graph tags
Meta description
Competitive Landscape

Who AI Recommends Instead

When someone asks ChatGPT for your category, these brands appear.

#1 Competitor ACited
#2 Competitor BCited
#3 Competitor CCited
#4 Competitor DCited
#5 Competitor ECited

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